Sales: From growth hacking to long term customer management

by Solvay

Next training date: tbd
Seats: 10
Duration: 2h30

How do you get your first 100 customers ? Ask any successful entrepreneur and he will tell you his own story. What can we learn from those experiences ? Why do some startups do it so well and some others don’t ?
Let’s discuss about:

  • From empathy to analysis: how do you define your customer?
  • Lean testing techniques : how do you validate your offer with your customers ?
  • How do you make your customers stick to your product or your brand?

This module helps you improve your value proposition to your customer, identify his needs and make him loyal to your product.

Offline & online marketing for small and medium companies

by Solvay

Next training date: tbd
Seats: 10
Duration: 2h30

Startups are looking for new ways to incorporate technology in ways that improve customer experience and create measurable ROI. Especially appealing are technologies that lend themselves to a more personalized experience.
So let’s talk about:

  • Personal branding
  • Social network engagement techniques
  • Effective pricing and value management

This module helps you explore new avenues towards better engagement with your customers and learn new skills that every online brand should dominate.


Founder relations and
dilemmas

by Cresco

Next training date: Please note the correct date: June 16th - 12h00 (lunch included) 
Seats: 10
Duration: approximately 2h

In this two hour workshop Cresco experts will provide expert guidance on the optimal manner to structure the relationships between founders of a technology venture. Proper checks and balances are required to ensure that the right incentives and retention mechanisms govern the relations between founders and between companies and other key employees.
After the collective workshop, which is open to maximum 10 participants, participants will have the opportunity to discuss any specific questions or concerns with the Cresco experts.
The following topics are dealt with at the workshop:

  • Balanced ownership arrangements between founders 
  • Stability of shareholding and required continued employment 
  • Good leaver – bad leaver arrangements
  • Management and conflict resolution
  • Compensation principles
  • Equity incentive plans for key employees
  • Retention arrangements in capital raising rounds and M&A transactions

Formation, fundraising and scale-up of technology companies

by Cresco

Next training date: tbd

Seats: 10
Duration:
approximately 2h

In this two hour workshop Cresco experts will provide expert guidance on the optimal structure for creating a technology company, the fundraising process from seed to growth capital rounds. An optimal structure and fundraising strategy, preserving the position of the founders from an ownership and governance perspective, is key to ensuring long term growth.

After the collective workshop, which is open to maximum 10 participants, participants will have the opportunity to discuss any specific questions or concerns with the Cresco experts.

The following topics are dealt with at the workshop:

  • Optimal legal structure
  • Fundraising process and preparation for fundraising
  • Valuation and structuring techniques
  • Convertible financings
  • Structuring of relationships between stakeholders from an equity and governance perspective
     

Intellectual property strategy, protection and enforcement

by Cresco

Next training date: - (Register below to enter waiting list)
Seats: 10
Duration: 
approximately 2h

In this two hour workshop Cresco experts will provide expert guidance on the design and implementation of a long term intellectual property strategy. It is imperative for technology companies from a business, fundraising and M&A perspective that its intellectual property is adequately protected and enforced, and that its IP monetisation strategy safeguards its freedom to operate and do business.

After the collective workshop, which is open to maximum 10 participants, participants will have the opportunity to discuss any specific questions or concerns with the Cresco experts.

The following topics are dealt with at the workshop:

  • Brand protection, including trademarks
  • Intellectual property valuation
  • Tech transfer arrangements
  • Development of internal IP (ownership) strategy
  • Development of external IP monetisation strategy
  • IP contracting guidelines
     

Commercial contracting for technology companies

by Cresco

Next training date: - (Register below to enter waiting list)
Seats: 10
Duration: 
approximately 2h

In this two hour workshop Cresco experts will provide expert guidance on the design and implementation of an effective commercial contracting strategy. It is imperative for technology companies that its IP monetisation is structured through a carefully thought through commercial contracting strategy, safeguarding its intellectual property while protecting it against commercialisation risks.

After the collective workshop, which is open to maximum 10 participants, participants will have the opportunity to discuss any specific questions or concerns with the Cresco experts.

The following topics are dealt with at the workshop:

  • License arrangements (one-time license, SaaS, subscription models)
  • General principles for commercial agreements
  • Scope of usage rights granted to clients
  • Funded development arrangements
  • Most favoured nation, non-compete and exclusivity arrangements

Partnering models for start-ups/scale-ups and corporates

by Cresco

Next training date: - (Register below to enter waiting list)
Seats: 10
Duration: 
approximately 2h

Though leadership and best practices on the full spectrum of partnering models, from commercial non-equity through strategic equity based transactions